Danny Stusser is an entrepreneur, author, inventor and speaker, specializing in helping small businesses to innovate their marketing and sales development.
Based in Olympia, Washington, USA, near Seattle, he is president of Pareto-Curve Marketing, Inc., the advertising and marketing services firm he established in 1996.
His specialty is working with business-to-consumer merchants, building contractors, service providers and healthcare providers who sell to local customers. In this capacity he has developed marketing and sales plans and advertising in more than 50 different categories. Projects have included advertising and direct mail copywriting, sales collateral writing and design, dealer training materials and promotional events and campaigns.
He received US Patent 10,152,902 for the innovation behind UpRight Cards™ promotional products, which enables personality-driven companies to leverage their brand mascots, executive caricatures and other images.
His comments and research findings have been quoted Businessweek, Forbes, U.S. News & World Report and Crane’s New York Business as well as in various local media.
He is a member of the national Board of Advisors of No BS Inner Circle, and participates as an elected member of the Seattle-area No BS Inner Circle Marketing Mastermind group.
Father of four adult children ages 18 to 28. He is active with Boy Scouts of America Pacific Harbors Council and served on the training staff for Wood Badge.
Formerly active as a business-to-business marketing consultant and magazine columnist, the youngest-ever Consultant Member of Society of Telecommunications Consultants and later a he was a member of the Institute of Management Consultants. His previous consulting practice was profiled in Infopreneurs: Turning Data Into Dollars. He holds a bachelor’s degree in the social sciences from Harvard University.