All business is local.

Pareto-Curve Marketing, Inc. provides marketing services to local businesses everywhere. Much of our work is centered in four counties in southwest Washington where we publish several editions of the Coffee News and Front Desk USA Visitor Map publications. Established in 1995 by Danny Stusser, the company currently employs seven from our storefront offices in Tumwater, Washington.

Coffee News

Coffee News

Coffee News is the fun little newspaper you see every week in almost every restaurant in Thurston, Grays Harbor, Lewis and Mason counties in southwest Washington. Promoting local businesses and non-profits, our localized editions read by some 37,000 people each week who pick it up in more than 550 restaurants, state offices, clinics and hotels. Coffee News helps local businesses get MORE CUSTOMERS. Techniques employed by Coffee News ensure that advertisers’ messages reach thousands of people every week. Pareto-Curve Marketing became a franchisee of Coffee News USA in January 2005.
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Color-and-White Printing

Color-and-White Printing

Color-and-White Printing designs and prints all kinds of promotional pieces: business cards, menus, posters, product labels, booklets and manuals and more. Clients depend on us for advice and writing services, too, including direct mail and sales collateral development. Our mascot, Printz, is a colorful penguin who prints ... in color. He was hatched in November 2011, the same month we opened our shop.
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Front Desk USA

Front Desk USA

Our full-color, customized map publication is used by every hotel and visitor in Olympia, Lacey and Tumwater, Washington. Thousands of hotel guests see this map every day, Front Desk USA is the, “go-to” visitor information guide for hotels. The maps assist hotel guests with questions about the area around the hotel. Hotels can order additional maps anytime at no charge. Pareto-Curve Marketing became a licensee of the master license holder, Travel Dogs, in 2007 and publishes its Thurston County map in February and July each year.
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UpRight Cards

UpRight Cards

Patent-pending UpRight Cards stand up for you and your business like a bobblehead – but for less than a postage stamp. People love them … especially if they like the mascot. Even if they’ve never seen the mascot,they like this promotional product enough to start a conversation. And that’s only one of several ways that an UpRight Card delivers 10 times more impact than a standard, rectangular, flat, BORING business card.
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